USING AND APPLYING THE  X-ANALYTICS  PLATFORM

An adequate analysis of online resources is the main method to determine short-term management and marketing policies. This approach ensures an effective beginning in a dynamic context of the market, where supply-demand ratio changes constantly, from day to day, under the influence of factors with the highest degree of diversity and complexity, of an economic and economical nature, in which competitors often adjust their entire strategy of development and expansion, on a medium and long term.

The X-Analytics S.A. company offers a portfolio of services based on web marketing strategy and web analytics, with complex patterns of implementation in form and substance, which have as an aim to increase qualitative parameters of management and marketing decisions, permanently linked with the dynamics of active portfolios, both in macro and micro level.

Implementation of analytical methods and implicitly of collection and ordering data from sources of active and passive web-business portfolio are addressed in each of the stages of decision:

  • understanding your own company and the business environment in which it evolves (risks and opportunities in the web-business environment)
  • highlighting the negative impact factors and factors with a low  relevance or redundant
  • rendering efficient all online performance levels of the company
  • developing diagnostic-analysis and developing strategies and alternative solutions
  • choosing the appropriate variant in the context and dynamics of the web-business environment
  • controlling the application of the decision by observing its effects on performance of the entrepreneurial approach

The X-Analytics platform is a specific instrument for:

  • collecting data
  • systemising data and determining derivate indicators
  • analysing and interpreting of directly obtained data, by observing but especially as a result of processing

Products and services offered by the X-Analytics platform present a large scope of applicability in the following fields: auditing and consulting, airlines, advertising, e-pharma, automotive, communications, e-commerce, energy, financial services and banking, government institutions, insurance , media, music and movies, retail, education and teaching.